Measurement Scales Paper Research Example | Topics and Well Written Essays - 750 words

Estimation Scales - Research Paper Example The scale is regularly utilized in naming factors that come up short on any quantitative worth, for example, the human sexual orientation, which on a very basic level presents itself in two structures that is the male and female (Kendall et al, 2012). Moreover, ostensible scales are utilized while putting information into classes without holding fast to any request or structure. Physical instances of an ostensible scale are the terms utilized for hues, as the hidden range typically seem requested while the names are ostensible. Ostensible scales are appropriate for use in surveys, as they empower the gatherings required to arrange all the factors into explicit groupings. Simultaneously, ostensible scales make it simpler for the analysts to break down the gathered information given that the data can be totaled. The model beneath exhibits how an ostensible scale can be utilized in a poll. An ordinal scale is a component of estimation that is utilized to decide non-numeric originations, for example, satisfaction, enjoyment and uneasiness. Under ordinal scales, the request for the qualities being referred to are the most significant, inferring that less centrality is agreed to the contrast between the factors (Aaker, 2010). Analysts have additional time reaffirmed the way that the factors inside an ordinal scale are anything but difficult to understand remarkably in light of the fact that they hold fast to the request in which they show up. In like way, it is expansive to take note of that the perfect method to decide the focal propensity of a lot of ordinal information is by utilizing both the mode and middle qualities and not the mean. Ordinal scales are ordinarily utilized while dissecting information got from polls significantly in light of the fact that they facilitate the procedure of arrangement. So also, ordinal scales infer rank requesting as approved in the part underneath. The term span alludes to the contrast between two qualities. Stretch scales are consequently characterized as the numeric scales that show both the

Adopting an Information Strategy

Presentation Many enhancements in the data innovation have as of late happened changing the whole way in which associations lead their organizations. With the assistance of complex specialized gadgets, for example, the Internet, combined with the execution on of the most recent models, for example, exchanging centers and conveyed systems, organizations stand an opportunity to slice their complete expenditure.Advertising We will compose a custom basic composing test on Adopting an Information Strategy explicitly for you for just $16.05 $11/page Learn More Unfortunately, numerous associations can't get ideal use of this innovation in view of the usage of poor methodologies for embracing data innovation. The utilization of viable data procedure ought to reshape the way of life and methodologies in an association. Diminishes, Heng, and Vet (2002, p.21) characterize data procedure as â€Å"a brought together outline used by an association for catching, handling, conveying, incorporating, and introducing of organization’s data in an auspicious, quick, clean, and steady manner.† in such manner, any data streaming inside an association ought to be quick, reliable and without any mistakes. The new and quick plans of action have completely sidelined convectional techniques utilized by association in their exercises. In any association, embracing a data methodology is basic in guaranteeing that the association withstands hardened rivalry from different organizations. This paper gives a basic writing survey on receiving a data technique by choosing five articles concentrating on the issue. The embodiment of embracing a data system Creating a powerful correspondence methodology is of massive quintessence in any association. In the ongoing decades, numerous associations have perceived the huge capability of successful data techniques to help different authoritative exercises, supporting them to increase a one of a kind upper hand (Peters, Heng Vet, 2002, p.19). This has expanded the substance of receiving data technique by numerous associations everywhere throughout the globe. Embracing data technique builds productivity in an organization by guaranteeing the conveyance of all the essential data in an auspicious way without any interferences. Likewise, data procedure helps in staying with sound connections among the and its clients. Through data systems, worldwide organizations can play out their exercises in any piece of the globe by using normalized strategies. As Peters, Heng and Vet (2002, p.22) figure, â€Å"an association creates through a way of development so as to survive†¦this path†¦through a procedure of consistent change†. Each association must be imaginative to survive.Advertising Looking for basic composition on business financial matters? We should check whether we can support you! Get your first paper with 15% OFF Learn More Peters, Heng and Vet talk about the technique of data framework inside Leasehold C ompany from 1963 right to 1986. They find the advancement example and elements influencing data framework system. This gives a superior knowledge on reception of data system in different associations. As the investigation directed uncovers, there was no utilization of IS arranging. Rather, authoritative advancement ideas gave a huge commitment during the time spent breaking down the entire improvement of IS a system at this organization. As the creator sets, recognizing IS technique and using it to serve different destinations is of vital significance (Peters, Heng, Vet 2002, p.23). Another significance of receiving data methodology is an improvement of client relations in an association. Using media to speak with clients has numerous advantages. Chung-Hoon Young-Gul (2003, p.653) figure, â€Å"enabled by cutting edge and refined advances, organizations would now be able to gather exceptional sum and profundity of information on their clients and transform it into important data fo r key reasons for the business.† Collecting and examining customer’s data is central. Individuals need to do it by building a CIS that will enhancive administration of client relationship. A compelling CIS should bolster a wide range of client data. As Chung-Hoon and Young-Gul (2003, p. 669) bring up, a viable CIS ought to have the limit of dealing with the whole customers’ life cycle, changing one-time purchasers into lifetime center clients. Drawing in and holding clients are of extraordinary embodiment in any association, as it builds deals prompting more incomes. Variables influencing the appropriation of data procedure The present world is changing at a gigantic rate towards compelling and quicker correspondence and complex innovation that has profited wide alternatives for associations (Michael 2003, p.27). Nonetheless, see that data technique gives numerous advantages, individuals need to consider certain variables before its selection by an organization.A dvertising We will compose a custom basic composing test on Adopting an Information Strategy explicitly for you for just $16.05 $11/page Learn More The article composed by Peter, Heng, and Vet gives a broad portrayal of this by breaking down a contextual analysis including the advancement of Information framework (IS) procedure in a Dutch organization named Leasehold that includes itself in worldwide renting. The article stresses on the capability of using data frameworks in improving the effectiveness of different exercises in an association. Along these lines, it empowers them to stay serious in their field. In any case, the expense of data frameworks (IS) is a noteworthy deterrent to the appropriation of this innovation by numerous associations. Organizations that need to computerize their activities, increase vital focal points, and improve dynamic need to go through huge totals of cash around a huge number of dollars. An ongoing report by Akmanligil and Prashant analyze the tec hniques for worldwide advancement of data frameworks, and the principle factors influencing their determinations. As per this article, cost is one among the key elements affecting the determination of data frameworks. Akmanligil and Prashant (2004, p. 45) keenly figure that, â€Å"despite the way that quicker and less expensive specialized gadgets and PCs are regularly acquainted with the market on a day by day base, the product expenses of building data frameworks (IS) is a lot higher than that of equipment at a proportion of 80: 20†. Therefore, associations need to do an exhaustive investigation of the monetary ramifications of the data methodology they are intending to receive. Inability to achieve this will prompt a money related whammy, along these lines, hindering tasks in the association. The test of globalization is another factor that influences the reception of data frameworks. As Akmanligil and Prashant (2004, p.46) set, globalization greatly affects how exercises of a global organization are facilitated on an overall premise. The framework used to mange exercises of an association across one or numerous outskirts is alluded to as a worldwide data framework (GIS). It is very basic in overseeing business exercises in global companies (Akmanligil Prashant 2004, p. 46).Advertising Searching for basic composition on business financial matters? How about we check whether we can support you! Get your first paper with 15% OFF Find out More The arranging of the strategies used before actualizing data procedure is another factor influencing the appropriation of data innovation. Using a talented arranging technique is of foremost quintessence. This is a result of the way that far reaching arranging strategies give clear strides to arranging another data procedure (Salmale Ton 2002, p. 446). Arranging the Information Strategy is basic for an association that targets augmenting its use of assets. The primary targets of the arranging stage for data methodology incorporate setting up a powerful data system, which depends on complete assessment of business procedures (Mua Goy 2002, p.14). Setting up specialized system for the most productive utilization of new or propelled data innovation, just as building up formative plans of one of a kind client arranged sisters that will meet data needs and needs of an association are different destinations. They additionally incorporate the meaning of a one of a kind data engineering that will empower future advancements of exceptional frameworks for information sharing. After gathering these goals, the association will accomplish its maximum capacity. As Salmale and Ton (2002, p.446) figure, Formal data technique arranging structure makes it simpler for the executives in an association to incorporate data frameworks (IS) or data innovation (IT) anticipates with different occasions and plans in other subsystem and the other way around. What's more, using different methodologies for talking about new thoughts preceding reception of data methodology is critical. For example, using meeting to generate new ideas will help the association to think of new thoughts for receiving and utilizing data procedure. In their examinations, Salmale and Ton (2002, p. 454) suggest usage of four cycles strategy in settling on enduring choices about organizations’ ICT foundation. The principal cycle is concurring on partners, just as arranging destinations. The subsequent cycle i ncludes adjusting business destinations just as data goals. The third cycle worries about examining all assets and foundation of the association, while the last cycle includes approving activities. The upside of this technique is the periodical refreshing of the designs for data methodology association and ICT foundation, hence, disposing of hiccups. Difficulties looked in receiving data technique Many organiz

Architects Guide to Running a Job Research Paper

Modelers Guide to Running a Job - Research Paper Example Numerous individuals have perceived the advantages of the development business to people in general and in this manner occupied with it. The arrangement that the group has thought of on the site redevelopment incorporates the proposals, distinguishing any potential issues with respect to the site and the plan of advancements planned to make sure about reserve funds for the customer for more than 20percent of what might be the capital expense. The proposed structure offers positive conditions corresponding to the economic situations with the primary test being the conveyance of critical volume and its execution. Crafted by the group had the option to think of a structure that will meet the client’s desires with respect to the timescale for finishing the redevelopment, give proposals in each progression of the venture, give the customer esteem for his cash and give a positive commitment to the development business. Business improvement locales have been related with business and mechanical property customers inside business territories that have been indicated. A portion of the customers wind up collaborating with a point of invigorating their business. The team’s job is to give both coordination and proposal jobs during such redevelopment ventures (Larson, 2002, p. 45). A specific territory that needs redevelopment is a site in the Dundas Street situated between the Landsdowne railroad line and Bathurst. The area is dynamic and blended in with little and retail business. The site is likewise morally blended consequently draws in workers from the original and different members i n the development business. This makes the site a wide salary region and furthermore has a blend of tenants as far as culture and ethnicity. It is among the regions in Downtown West where there is reasonable private and business rents are still offered (Larson, 2012, p. 78).

Women During World War 1 - Free Essay Example

World War 1 was a revolutionary movement from 1914-1918 which changed the course of American women’s involvement in the workforce drastically. Before the war, the late 19th century was a time period clearly defined by gender roles and expectations. This time period, known as the Victorian Era, originated from the British Queen Victoria . The period lasted from 1837-1901 and was not limited to Europe as social expectations were carried over to the United States . At this point women were understood to be â€Å"the keepers of the home† and their lives were centralized around domestic affairs such as cleaning, cooking, and tending to children. However, by the onset of the 20th century women were beginning to make gradual and modest strides towards equality within politics as well as the workforce . They began demanding a greater political voice which led to many more women’s suffrage movements within the near future . One such movement was in 1903 when Leonora O’reilly, Rheta Childe Dorr, Mary Dreier, and others formed the Women’s Union Trade League of New York (an organization of middle-and working-class women dedicated to unionization for working women as well as women’s right to vote). Additionally, by the early 1900s the first wave of feminism was under and women started engaging in activities that were traditionally considered to be â€Å"run by men† such as riding a bicycle . This all influenced the direct involvement of women in World War 1 as well as their continued participation within the American workforce after the war had been resolved. Some evidence supports the fact that women became increasingly more active in the American workforce during the 1920s due to their actions during World War 1 . However, some historians believe that women’s participation throughout the war did not benefit them during the 1920s because gender prejudices as well as stereotypes remained strong within the United States. World War I can be seen to have mixed results for women regarding their involvement in the American workforce during the 1920s. It is undeniable that this period provided a revolutionary experience for women. Their participation gave them a sense of empowerment; enabling them to pursue careers that they may not have been able to previously. Additionally, with the first waves of feminism taking hold the issue of gender equality was further acknowledged and brought into focus within the American government. However, in some cases the roles for women provided by World War I only emphasized the already existing gender norms within American society as well as the workforce; causing gender prejudices and stereotypes to remain strong within the United States.

Theme Of Alienation In The Tempest - 766 Words

â€Å"At this hour Lie at my mercy all mine enemies. Shortly shall all my labour send, and thou Shalt have the air at freedom. For a little Follow, and do me service.†(IV.i.291-295). This quote is one of the many from a world famous play, Shakespeares â€Å"The Tempest†. The Tempest was created in 1611. It’s one of Shakespeares most famous plays because this was Shakespeares last play, and historians look at this play almost as an autobiography since it’s a lot symbolically to his life. Many people were influenced like many of his other play and created films and other books based around some of the same themes. An example of this is Fred McLeod Wilcox’s film, Forbidden Planet. This film was created in 1956 in the Syfy department of†¦show more content†¦(V.i.292-294). For Prospero this was not the last of his doings to forgive. He release his slave spirit named Ariel, and even forgave his brother who stole his dukedom. â€Å"For you, most wicked sir, whom to call brother Would even infect my mouth, I do forgive Thy rankest fault, -- all of them; and require My dukedom of thee, which perforce, I know, Thou must restore. (V.i.130-4). Even his greedy, ungrateful brother who should never deserve this kind of mercy, is being forgiven for his wrong because prospero knows this is the only way to get his own life back. This is all leading him back to his dukedom and his original life that he had to forgive for to not isolate himself from the rest of the world. Now this all leads into the film. Fred Wilcox’s , Forbidden Planet shares many themes and ideas that closely relate to The Tempest. In this film it really portrays the theme almost in the same way. The power character or otherwise known as Morbius, is put in tough spot especially when he finds out that these space men have been taking advantage of his daughter into tricking her into physical relation, but in the end the only to not feel alone or isolated was to forgive. He didnt quite get the h appy ending propero got, but when it came to his daughter and Commander Adams, he saved them by going against his subconscious. It costed him his life, but he found his inner piece finally when he forgave the Commander and his daughter for making come down to them vs.Show MoreRelatedThe Tempest Paper2637 Words   |  11 Pageson The Tempest The Tempest is a play written by William Shakespeare that displays many unique qualities of characters, a variety of symbols, and important themes. William Shakespeare was born on April 23rd, 1564 in Stratford-upon-Avon in England. Shakespeare is regarded by many to be the best writer in the English language. Marrying Anne Hathaway, Shakespeare had a son and two daughters. Shakespeare died on his birthday in 1616. The Tempest was one of Shakespeare’s later plays. The Tempest, consideredRead More biblical themes in shakespeares the tempest Essay1713 Words   |  7 PagesBiblical Themes in Shakespeare’s The Tempest nbsp;nbsp;nbsp;nbsp;nbsp;Shakespeare is one of the most prolific and admired writers who ever lived. He certainly knew his craft and was familiar with all of the literature available at the time. One of the greatest books ever written was of course the bible. Written over the course of more than a thousand years it is a miracle in itself that the book exists. Shakespeare knew his bible, and his work often incorporated and examined biblical themes. Shakespeare’sRead MoreEssay about Biblical Themes in Shakespeares the Tempest1742 Words   |  7 PagesBiblical Themes in Shakespeares The Tempest Shakespeare is one of the most prolific and admired writers who ever lived. He certainly knew his craft and was familiar with all of the literature available at the time. One of the greatest books ever written was of course the bible. Written over the course of more than a thousand years it is a miracle in itself that the book exists. Shakespeare knew his bible, and his work often incorporated and examined biblical themes. Shakespeares last completedRead MoreThings Fall Apart and Exile Essay1047 Words   |  5 PagesIntroduction A. Exile can be the self-imposed banishment from one’s home or given as a form of punishment. Exile results in solitude; leaving people only time to reflect upon their self. B. The main characters in The Epic of Gilgamesh, The Tempest, and Things Fall Apart all encounter exile due to their actions. C. (THESIS) – The protagonists, Gilgamesh, Prospero, and Okonkwo all have experiences of exile which alienate them from their homeland, but as hurtful as it is for them to goRead MoreAldous Huxley s Brave New World1720 Words   |  7 Pagesand stamp collectors compose the backbone of society.† (Huxley 5) Power in Brave New World is maintained through technological interventions that start before birth and last until death. Brave New World comes into contact with themes also explored in plays such as â€Å"The Tempest† by Shakespeare. Through Shakespeare’s plays, he provides many examples of human relations, which in Brave New World, the government is trying to eliminate this. Shakespeare also provides the language through which the characterRead MoreTechnology And Technology : Brave New World1547 Words   |  7 PagesThemes Themes are the fundamental and often universal ideas explored in a literary work. The Use of Technology to Control Society Brave New World warns of the dangers of giving the state control over new and powerful technologies. One illustration of this theme is the rigid control of reproduction through technological and medical intervention, including the surgical removal of ovaries, the Bokanovsky Process, and hypnopaedic conditioning. Another is the creation of complicated entertainment machinesRead MoreScientific Progression in Mary Shelleys Frankenstein and the Film, Blade Runner1184 Words   |  5 Pagesconsumerism. The film depicts a post-apocalyptic hell where bureaucracy and scientific endeavoring predominate in an industrial world of artifice and endless urban squalor. â€Å"Frankenstein†, otherwise known as the â€Å"Modern Prometheus† explores the prominent theme of scientific progression and the transgression of science threatening religion in the post-Augustan age where society valued the power of the imagination and the spirit. Allusions to Coleridge works such as â€Å"The Rime of the Ancient Mariner† act asRead More Movie Essays - Narrative Holes in Films of Shakespeares Plays2130 Words   |  9 Pagesplaying Hero. The next shot shows Don John, Claudio, and Don Pedro entering the garden and is followed by one showing Borachio and Margaret having sex on the balcony of Heros bedchamber. Putting perhaps too fine a point on it--and surely risking alienation of his unwitting assistant in this deception--Borachio moans Hero, Hero in his sexual ecstasy. Returning to the dialogue of III.ii more or less where we left it, Don John states what appears obvious: The lady is disloyal. BranaghsRead MoreThe Origins Of The Negritude Movement Essay1949 Words   |  8 PagesThe origins of the negritude movement all point towards Aimà © Cà ©saire and his literary works. His 1969 play, A Tempest explores postcolonial identity as it relates to the black self. The portrayal of colonizer and colonized characters highlight differing attitudes towards imperialism. Cà ©saire’s call to the black man invites celebration of their identity as a race with a colorful and trying past. Born in 1913 on the island of Martinique, Aimà © Cà ©saire was immediately tossed into a realm populous withRead MoreThe Most Famous Satirical Fiction Of The Twentieth Century2301 Words   |  10 Pages Julia Arnold, was related to the important nineteenth-century poet and essayist Matthew Arnold. After graduating from Oxford in 1916, Huxley began to make a name for himself writing satirical pieces about the British upper class. Themes in this book include alienation, sex, and Shakespeare. The drug soma is a symbol of the use of control on the World State’s population. It is also a symbol of the powerful influence of science and technology in the society. The word pneumatic is used with remarkable

Animal Rebellion In George Orwells Animal Farm And Allegory

THINK ABOUT ACTIVITY #1: ANIMAL FARM AND ALLEGORY. ** How is this story allegorical? If an allegory is â€Å"a figurative representation conveying a meaning other than and in addition to the literal,† then what is the additional or alternative meaning contained in Orwell’s story of animal rebellion? ANSWER: The story is allegorical, because the characters and the event in the animal farm, represents the actual characters and the event that took place during the Russia Revolution. -Additional meaning contained in the animal rebellion is the animal stand together and fight for justice, they put their head together to ensure their safety and freedom. They rebelled against their master for the purpose of their right. THINK ABOUT ACTIVITY #2: THE†¦show more content†¦And the rest of the animals as peasants, socially equal stand like in Czarist Russia. ** What internal feud within the Communist party is paralleled in the struggle for power between Napoleon and Snowball? ANSWER: Is the fight of power between Josef Stalin (Napoleon) and Leon Trotsky (Snowball). ** During the Stalinist period the Communist State repeatedly set industrial and agricultural production goals that were often difficult or impossible to reach. These goals played a major role in the government’s Five Year Plan and similar plans. How are these plans represented in Orwell’s novella? ANSWER: These plans are represented in Orwells novella, as the building of the windmill and the shortage of food. The windmill supposed to take a two year to be built, but due to the war it seems difficult or impossible to build, and because of that, it causes the shortage of food. This represent the governments Five Year Plan during the Stalinist period. THINK ABOUT ACTIVITY #3: WHAT IS A NAME? **What is the metaphor at the heart of Orwell’s allegorical tale? ANSWER: The metaphor at the heart of Orwells allegorical tale, the farm house represents the very place where greed and corruptions operate. The Milk is also a metaphor, it symbolize love and care that mothers give to their children. When Napoleon takes the milk for himself and the rest of the pigs,Show MoreRelatedHow Is Marxism Portrayed in Animal Farm by George Orwell? Essay1369 Words   |  6 PagesHow is Marxism portrayed throughout ‘Animal Farm’ by George Orwell? The main aim of Marxism is to bring about a classless society, and ‘Animal Farm’ is generally considered to be a Marxist novel, as all its characters share a similar ambition at the beginning. ‘Animal Farm’ represents an example of the oppressed masses rising up to form their own classless society, whilst offering a subtle critique on Stalin’s Soviet Russia, and communism in general. Orwell is, ironically, revolutionary in hisRead MoreAnimal Farm Literary Analysis710 Words   |  3 PagesGeorge Orwell, a writer of many novels and other literature, one of his most known is Animal Farm.This book is where Orwell’s political style as well as other techniques he used in his writing were used most. Animal Farm is about farm animals who are being neglected by their owner, and they decides to overthrow him and take control of their farm. However, that is only the the outer layer of the story, looking under the surface, this is an allegory detailing t he Russian Revolution. The author wroteRead MorePolitical Allegory In Animal Farm, By George Orwell834 Words   |  4 PagesAnimal Farm is another book where the world is changed for the better yet life becomes either no different or worse. In George Orwells novel, â€Å" all animals are equal, but some animals are more equal than others†. Animal farm in a short summary is a small farm where the animals plot a rebellion against the humans, which they believe are corrupt. Two pigs, Snowball and Napolean, find themselves becoming the leaders of the animal rebellion. Throughout the story the animals create a communist likeRead MoreWays of Viewing Animal Farm: Historical Allegory, Fable, and Suspension of Disbelief752 Words   |  4 PagesAnimal farm tells the story of a group of animals rebelling successfully against the previous owner, Mr Jones, who was considered to be a tyrant of animal/manor farm. The farm was planned to be communist place but because of most of the animals gullibility and unintelligence the pigs who where smarter took control and made a hierarchy and exploited the animals. Then eventually the pigs became more like humans doing things like walking on two legs and wearing cloths. However would animal farm beRead MoreAnimal Farm By George Orwell Essay1430 Words   |  6 PagesAnimal Farm is of course, a satirical allegory, very specifically of the Russian Revolution and of Stalin (Napoleon in the book), but more generally of revolution, the idealism of utopias, and the way in which people take control of societies founded on principles of equality. It is a satirical allegory of Soviet totalitarianism. Orwell based major events in the book on ones from the Soviet Union during the Stalin era. Orwell, a democratic socialist, and a member of the Independent Labour PartyRead MoreGeorge Orwell s Animal Farm1957 Words   |  8 PagesAlthough George Orwell’s A nimal Farm was created in order to mimic individuals as well as occurrences that took place during the Russian Revolution period, it is still possible to gain a comprehensive understanding of the text without a past knowledge of history through the exploitation of human nature’s imperfections. Following the publishment of his novel, Orwell confirmed that his goal in writing this fable was to expose the wrongdoing of the Soviet Union as well as the treachery of the true ideasRead MoreAnimal Farm, By George Orwell876 Words   |  4 Pagesrebellious animals think no man means freedom and happiness, but they need to think again. The animals of Manor Farm rebel against the farm owner, Mr. Jones, and name it Animal Farm. The animals create Animalism, with seven commandments. As everything seems going well, two of the animals get into a rivalry, and things start changing. Food starts disappearing and commandments are changed, and the power begins to shift. Father of dystopian genre , George Orwell writes an interesting allegory, Animal FarmRead MoreGeorge Orwell s Animal Farm1957 Words   |  8 PagesAlthough George Orwell’s Animal Farm was created in order to mimic individuals as well as occurrences that took place during the Russian Revolution period, it is still possible to gain a comprehensive understanding of the text without a past knowledge of history through the exploitation of human nature’s imperfections. Following the publishment of his novel, Orwell confirmed that his goal in writing this fable was to expose the wrongdoing of the Soviet Union as well as the treachery of the true ideasRead MoreCharacteristic Of A Lion In Animal Farm, By George Orwell1668 Words   |  7 Pagesemotions such as if someone is larger, then they are depicted as dominant, or a person who smiles is considered friendly. The same process can happen in relation to the animal kingdom. A lion is considered noble or brave. When a person thinks about animals, they consider different human characteristics. In Animal Farm, by George Orwell, the book portrays these characteristics by creating pigs as leaders and dogs as followers, and horses as hard workers. This book is read in schools throughout theRead MoreConflict In Animal Farm883 Words   |  4 Pageshumanity. George Orwell’s allegorical novella Animal Farm portrays how power has the potential to provoke social conflict. On the contrary, Edward Zwick’s film Glory reveals how ones relationships can be strengthened through conflict. When individuals in power are corrupted by the greed associated with their position, inequalities inevitably arise within society. The abuse of power by individuals or political groups causes fractured relationships amongst civilians. In George Orwell’s novella Animal

Comparative Health In South Africa Samples †MyAssignmenthelp.com

Question: Discuss about the Comparative Health In South Africa. Answer: Introduction The health care system of a nation is considered one of the most essential components and it represents the wellbeing of a nation as whole. Health care is considered a basic human right that should be accorded to people across all parts of the globe. Access of health care services is important in ensuring the efficient provision of basic healthcare services. Generally, health care systems are structured with a prime objective to deliver treatment of identified healthcare problems. These services mostly run on taxes paid by citizens since they are run by the state. Although most of healthcare systems are different, they share mutual objectives, results and structures that categorize them with the mutual objectives. Since the end of apartheid in South Africa, 1994, there have been numerous reforms that have been put in place in order to ensure that there is a concrete health care system in the country (Gabriel Andre, 2016). Has this been achieved? The present paper aims at describing the role of South Africas government as well as non-governmental organizations (NGOs) in the efficient delivery of health care. In addition, the paper evaluates South Africas health system performance; health policies and initiatives and future health system reforms. History of South Africas Health Care System The first hospice in South Africa was an impermanent marquee that was constructed at the Cape of Good Hope in 1652, to treat the sick sailors of the Dutch East India Company who suffered from scurvy and typhoid. The construction of a permanent hospital was finalized in 1659 (Gabriel Andre, 2016). Originally, recuperating soldiers delivered to others any care they afforded until around 1700 when the first Dutch matron, commonly referred to as Binnenmoeder and a male nurse (Siekenvader) were employed to keep the hospital clean as well as to oversee bedside assistants. The organization subsequently appointed qualified midwives from Holland, who assumed midwifery duties and trained local women who were interested to become midwives. The apprentices included colored and Malay slaves. In 1807, more infirmaries were constructed in King Williamstown, Grahamstown, Queenstown and Port Elizabeth due to rising need of healthcare in the region. Later on, missionary nurses arrived in the region and established more hospitals. These nurses also trained local nurses and lay the foundation of nursing in South Africa. World War 1 greatly affected the provision of healthcare in South Africa. In 1902, the then government introduced formal training of black nurses at Lovedale. In 1912, the military of South Africa introduced military nursing in the Defence Act. The first nursing journal, referred to as the South African Nursing Record was published in the year 1913 and in 1914, The South African Trained Nurses Association was founded. The Nursing Act was propagated in the year 1944. The history of South Africa is infused with discernment on the basis of gender and race. The nations infrastructure was influenced by the ferocious suppression of the aboriginal people, seizure of their natural resources and land, and the use of undue laws to force the blacks to work for minimum wages to produce wealth for the minority, the whites (Beck, 2014, n.p.) South Africa is also characterized by political resistance, which ended in 1994 after democracy won against discrimination (Hodes, 2015, p.716). South Africas history has had a significant impact on the health of the citizens and the present health policies and services. Before 1994, economic, political and land constraint policies divided the society on the basis of gender, age-based hierarchies and genders, greatly affecting the structure of social life, access to basic health resources and services (Coovadia et al., 2009, p.835). After 1994, the democratic government was determined to improve the uneven healthcare syst em that was adopted from the apartheid into a single National Health System based on equality and availability to all devoid discrimination. The government made significant advancement made towards the formation of a Primary Health Care System (PHCS) to deliver health care to several areas that had been neglected previously within a District Health Care framework (Van den Heever, 2016, p.1423). Ever since 1994, the government has established and enhanced more than 1600 clinics across the nation. The government also put in place legislations such as National Health Act which have since transformed the health system of South Africa into a non-discriminatory unit. Role of Government in Health System Delivery, Organization and Efficiency The government of South Africa government plays a vital role in ensuring that all the citizens access efficient health services. Health care services in the country fluctuates from the basic prime health care that is provided free by the government, to specialized, high-technology services that are offered by the public and private sectors. The roles include: Provision of expenditure The government of South Africa provides approximately 40% of all expenses needed in the health sector. The largest part of the health sector expenditure is drawn from the national treasury. In 2012/2013 budget, the government released over R120 billion in a bid to enhance and strengthen the health of the public before the implementation of the National Health Insurance Scheme (Paruk et al., 2014, p.468). In 2011, around 8.3% of the Gross Domestic Product (GDP) was spent in improving the health sector, well above the 5% endorsed by the World Health Organization. Provision of National, provincial and local health services Before 1994, hospitals in South Africa were characterized by racism and most were located in white neighborhoods. The health system had 14 departments, characterized by duplication and fragmentation. The disassembling of this structure started soon after the first democratic election in 1994. Nonetheless, due to massive unemployment and poverty, the government bears the burden of most healthcare provision. The Health Department is mandated to control the health system, particularly the public sector. Provisional health departments deliver and administer inclusive health services, through public health care model that is based in the district. The local administration of hospitals has delegated power over operative matters, including human resources and budget. This expedites the response to local requirements. The government channels 11% of the total budget to the public health sector which is allotted and used in the nine provinces. The allocation of these resources and the health care standards provided are different depending on the province. The government has formulated a Health Charter aimed at creating a platform for engagement between the public and private sector to address the problems of equity, quality and access of healthcare services. National Health Insurance The Health Department of South Africa is determined to ensure that the provision of high quality and efficient healthcare system, particularly public health (Setswe et al.,2016, p.78). This also includes enhancing the management and the functionality of the system via rigorous monitoring of budget and expenditure. Commonly referred to as the 10-point plan, the NHI has aided in enhancing the management of human resources, attaining of the required expertise and equipment and hospice infrastructure. Health facilities, for instance tertiary infirmaries and nursing colleges have been improved and reconstructed. The NHI has also brought about reforms that have enhanced efficiency in delivery of healthcare services (Setswe et al.,2016, p.78).. Moreover, NHI has promoted equality to ensure that all citizens receive quality healthcare notwithstanding their household income or monetary support to the NHI fund. Legislation The government is responsible for making and monitoring laws that ensure all the citizens receive efficient and affordable healthcare. One such law is the National health Act of 2003, which gives structure for a single health system in the country (Katuu van der Walt, 2016, n.p.). The Act caters for several primary health care rights, including the right to have an opinion concerning ones health and the right to receive urgent treatment. There are also several other legislations all aimed at ensuring health services are affordable, accessible and meet the minimum standards. Provision of Health Facilities The government is responsible for the construction and maintenance of health facilities in the nation. Currently, the total number of public health facilities is 4200. Persons per clinic are 13,718, well above WHO recommendations of 10,000 persons per clinic. More than 1600 clinics have been constructed and equipped since 1994. The government provides free medical services to children under the age of six. Free services are also extended to breastfeeding and expectant mothers. The government also ensures that these facilities are adequately staffed. In an attempt to curb the shortage of doctors in the country, South-Africa entered an agreement with the Cuban government in 1995, which allows importation of doctors from Cuba. In addition, the agreement enables South Africans students to receive affordable medical training from Cuba(Van den Heever, 2016, p.1423).. The country has also partnered with Tunisia and Iran to curb the shortage in the nation. The Role of NGOs in Health Service Delivery There are multiple Non-Governmental Organizations in South Africa, which are mainly concerned with the provision of healthcare to HIV/AIDS and tuberculosis patients and victims. The NGOs account for an expenditure of approximately 5.3 million South African Rand. In addition, the NGOs contribute towards providing efficient and quality healthcare to patients suffering cancer, mental health and disabilities. Moreover, NGOs help the government of South Africa in the growth and development of public health services. NGOs therefore play an important role in the provision of both local and provisional level and has aided in the overall functioning of the national healthcare provision system. Performance of South Africas Health System Due to the complexity of health care systems, it is difficult to measure the performance of the health sector. In South Africa, the measurement of performance is highly challenged by inadequate data and the challenge of defining measurable goals in a manner that is valid and reliable. In this case, the WHO health systems strengthening framework will be used in the evaluation of South Africas health systems performance which comprises of: Health system building blocks, health delivery platform, Health system performance and system performance. Health System Building Block As earlier stated, the democratic government of South Africa inherited a fragmented health system which was characterized by inequalities in resource distribution and poor distribution of health care personnel. Since the inauguration of the democratic government, numerous improvements have been put in place to enhance equality and efficiency in health care. Alteration determinations in the health sector over the last 24 years include several policy, legislative structural changes, execution of health programmes for urgent circumstances, enhancement in access of quality healthcare services and eradication of apartheid in the health care sector. Numerous positive enhancements and developments have been accomplished in the lives of the citizens since independence. Nonetheless, rural/urban, public/private disparities are still severe and are aggravated by frequent health system problems. An empowering legal frame has been established, and there have been many improvements in healthcare p rovisions. Nevertheless, there are various challenges that still need to be addressed in the six health system building blocks i.e. human resource, leadership and governance, service delivery, finance, medical technology and vaccines and information. Health Delivery Platform Resources in South Africas health system are used disproportionately and unsatisfactorily particularly in the provision of primary care in district and central hospices. From current statistics, the difference between the highest and the lowest spending districts. For instance, while the highest spending district receives over R633 million, the lowest spending receives only R161M. Statistics also indicate huge differences in patient-day equivalent (PDE) across districts. Considering that district hospices spend 40% of the of total district resources, the variations in PDE should not be high. There are also huge disparities in the cost of healthcare in tertiary infirmaries. High differences in the cost of healthcare provision across districts are indicators of inefficiencies since health facilities are not maximizing their resources Coovadia et al., 2009, p.835). Additionally, it shows that there is poor monitoring and responsibility across all system levels. Health performance The overall health performance in South Africa is poor. The public sector is strained and under-resourced in numerous locations. While the government provides approximately 40% of all expenses in the health sector, the public health sector has to provide healthcare services to over 80% of the total populace. On the other hand, the private sector is highly commercialized such that only the middle and high income earners can afford the services. To make matters worse, most health experts are attracted by the high salaries in the private sectors, leaving public hospitals understaffed. This divided system is both inequitable and inaccessible to most South Africans. Moreover, the system has contributed to the poor administration, flagging infrastructure and inadequate funding of the public health institutions. Thus, though the government has increased access to health services, the quality of services has deteriorated. Health Outcomes Health results in the country are generally poor and not proportionate with the level of expenditure channeled to the health sector. The South Africans continue to suffer from numerous diseases, both communicable and non-communicable especially HIV/AIDS, chronic diseases, high injury rates and diseases associated with poverty (Coovadia et al., 2009, p.835).. Though South Africa is classified under middle income nations, the health outcomes are lower even compared to low income nations. Critique of Health System Policy and Initiatives The district health system adopted in South Africa has been endorsed as the key driver in the execution of prime health care at community levels. Nonetheless, the course of executing and incorporating procedure at the district level has been sluggish and unreliable with some places replicating satisfactorily operational healthcare systems while other places have uneven and insufficiently organized prime healthcare provision systems. Disparities in the coverage and the quality of health services, innate inequalities in the allotment of resources and the chronological encumbrance of illnesses show that districts and provinces are at different levels of healthcare provisions. This is further worsened by the HIV/AIDS plague and other emerging communicable and non-communicable diseases that cause an acute pressure on the limited resources. From a theoretical perception, community oriented primary care (COPC) is viewed as a connection between the conceptions of primary healthcare and Family Medicine. This delivers a strategic incorporation of public health and prime care in a community, where primacy health scheduling guarantees that the emphasis is on health and not just disease. According to Ried (2010), a population-based methodology, inside a defined community, using the entire primary care team to take care of issues of access and heath care quality would be the better compared to a district-based healthcare policy. Past and Future Health System Reforms Since 1994, the South African government introduced numerous reforms in the health sector, which included the abolition of fragmented healthcare system to a single district-based healthcare system and the provision of free prime care to children under the age of six as well as pregnant and breastfeeding mothers. Other reforms include NHI and NHIF which aim at ensuring all South Africans can access quality but affordable healthcare. Given the huge disparities currently evident in the country, and increased lifestyle diseases due to increased household incomes across Africa, future state-driven reforms of healthcare system are occurring mainly in the countrys public sector, where the primary goal is to develop community amenities that are reachable via the district based primary care approach. This public health system will highlight the advancement of healthy lifestyles, partnership with other public sectors that influence health such as water, housing and sanitation sectors, organization of health services and community participation in planning and provision of free prime health care. Conclusion The pedigrees of dysfunctional healthcare and the impacts of the increase of infectious and non-infectious illnesses in South Africa are evident of policies from the times of the nations history, from colonial suppression, apartheid withdrawal to the post-apartheid times. Poverty, racism, gender inequalities, migrant labor system, the demolition of family life, extreme violence and inequality in the distribution of resources are all part of the nations distressed past, and all have affected health and health services massively. There were numerous challenges that faced the post-apartheid government and most of them continue to affect the current healthcare system. The country introduced macroeconomic policies, which further worsened equitable resource redistribution. Although the public health system has been transformed to an incorporated system, leadership and management problems continue to affect delivery of quality health services and execution of favorable policies. Further, th e countrys policy for free primary is strained due to the scarcity of resources. The HIV/AIDS spread has not made matters better either. All these problems therefore require to be addressed by the new administration in order to improve the health system of the country. References Beck, RB 2014, The History of South Africa, 2nd Edition : Second Edition, Second Edition, Greenwood, Santa Barbara, California. Coovadia, H, Jewkes, R, Barron, P, Sanders, D, McIntyre, D 2009, 'Series: The health and health system of South Africa: historical roots of current public health challenges', The Lancet, vol. 374, pp. 817-834. Available from: 10.1016/S0140-6736(09)60951-X. [2 September 2017]. Gabriel, L, Andr, D 2016, 'The Traditional Health Practitioners Act No. 22 (2007) of South Africa: Its history, resolutions and implementations in perspective (Part 1: History)', Australasian Medical Journal , Vol 9, Iss 10, Pp 396-401 (2016), no. 10, p. 396 Hodes, R 2015, 'Kink and the Colony: Sexual Deviance in the Medical History of South Africa, c. 18931939', Journal of Southern African Studies, vol. 41, no. 4, pp. 715-733. Available from: 10.1080/03057070.2015.1049486. [2 September 2017]. Katuu, S, van der Walt, T 2016, 'Assessing the legislative and regulatory framework supporting the management of records in South Africa's public health sector', South African Journal of Information Management, no. 1. Available from: 10.4102/Sajim.V18i1.686. [2 September 2017]. Paruk, F, Blackburn, J, Friedman, I, Mayosi, B 2014, 'National expenditure on health research in South Africa: what is the benchmark?', South African Medical Journal, no. 7, p. 468. Available from: 10.7196/SAMJ.6578. [2 September 2017]. Setswe, G, Witthuhn, J, Muyanga, S, Nyasulu, P 2016, 'The new National Health Insurance policy in South Africa: Public perceptions and expectations', International Journal of Healthcare Management, vol. 9, no. 2, pp. 77-82. Available from: 10.1080/20479700.2016.1142695. [2 September 2017]. van den Heever, AM 2016, 'South Africa's universal health coverage reforms in the post-apartheid period', Health Policy, vol. 120, no. 12, pp. 1420-1428. Available from: 10.1016/j.healthpol.2016.05.012. [2 September 2017].

The Definition of Heroism free essay sample

They stop gang violence, prevent thefts; deal with domestic situation, along with many other brave acts. Firefighters have to deal with burning buildings where there are many obstacles and temperature is very high. 80th groups had their biggest tests during September 1 lath, 2001. When both towers fell on that horrible day; the NYPD and FADDY worked together to try to rescue as many lives as they could even if meant risking their own. When everybody was running out of the buildings the police officers were running back in.Unfortunately many police officers and firefighters lives were taken for their courageous act. From that day the general public had a new found respect for police officers and firefighters. From that day they will be remembered as heroes. Another example of heroism is Jackie Robinson. Jackie Robinson was the first black player to play in the major leagues. When Jackie Robinson joined major league baseball there were separate schools for blacks and whites, separate restaurants, separate hotels, separate drinking fountains and separate baseball leagues. We will write a custom essay sample on The Definition of Heroism or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Life wasnt easy to black people who tried to bring those worlds together. Jackie had a lot of obstacles during his major league career. During his career his teammates tried to petition to keep him off the ball club. Pitchers tried intentionally hitting him while he was up at bat. Base runners tried digging their spikes into his shin. Fans would scream out to him to carry their bags and shine their shoes. They would also mock him write him death threats. Still throughout these hardships he never gave up and knew what he was responsible for.He was responsible for a race of people who have been tortured for many years and he was the one man who gave them hope that anything was possible. As a result he won six National League pennants with the Dodgers and was elected to the baseball hall of fame. Jackie Robinson showed the world that his race didnt make him a worse baseball player than a white man but it made him more determined. A hero doesnt just have to be a celebrity or a social icon. A hero can also be a person who has affected your life in a positive way.An example is parents. Parents work so we can have a better life. In their busy schedules they still find time to help us with our homework and take us to practice. Parents love us more than they love themselves. They would literally die for us which defines. These qualities define the true meaning Of ah hero. Not everyone can be a hero. Only a certain few who show their courage and bravery when it is needed can be dubbed a hero. For a person to be a hero he must think about others without seeking the attention it will bring to them.

15 NeuroMarketing Mind Hacks You Need To Be Using

15 NeuroMarketing Mind Hacks You Need To Be Using Can we really hack into the minds of our buyers and influence their decisions?  Some say we can, and theyve got the evidence to prove it. Research suggests that there are definite behavioral patterns that most people follow almost automatically, and understanding those patterns gives you  an edge in your niche. 15 NeuroMarketing Mind Hacks You Need To Be Using via @LarryGMaguire The Power Of  NeuroMarketing Since the time of the advertising greats like Claud C. Hopkins, the role of psychology in the decision making and buying habits of people  has been recognized and well documented. It has birthed a field of study commonly known as NeuroMarketing. And its findings will  give you deep insight into your buyers' and readers' behavior  to understand  what works and what doesn't in convincing them to buy from you. Call it what you like, NeuroMarketing or otherwise, the truth of the matter is everything you do on your site affects the perception of you and your product or service in the mind of your visitor. So, let's take a look at  the  NeuroMarketing  tactics and strategies that have been tried, tested, and shown to be effective at relaying our message to our buyers in their terms. Design  Your Content To Be Easily Recognized Design certainly influences your reader and positions your credibility from the get-go. So here are a few design hacks that will help you build your brand and grow your readership. 1. Brand your content to be recognizable anywhere it shows up. Research suggests  that we do indeed process advertising even if we don't consciously consider it. Big brand marketers know that once they build brand momentum, they need to continue building awareness their message. Think of when you ask yourself, â€Å"Where did I see that before?† Once you build brand momentum, continue building awareness for your message. #neuromarketingHow you can use unconscious branding. First, look into  branding for your blog. To make an impact, use your brand logo everywhere. Here  are  just a few examples of how you can do this: Insert your logo in your custom blog post images. Use your logo in your email signature. Insert your logo in your social media header images. Attach a branded image to your tweets and other social media posts. Use the same profile image across all platforms on the Internet. 2. Use color that connects with the emotions you want your readers to feel when they interact with your content. People make up their minds within 90 seconds of their initial interactions with products. About 62†90% of the assessment is based on colors. To top that off,  certain colors affect people in different ways, depending on our experiences.  Generally, it is agreed that certain colors evoke set  feelings in most people, and when  marketers use these colors, then they can influence people to make the right decisions. People make decisions within 90 seconds of seeing your product.  #neuromarketingHow you can use color in your marketing. Julie Neidlinger  already covered this  perfectly  in her post  about the psychological effects of color on your readers. Check out that robust post for tons of detail on this topic. 3. Use fonts that help your readers focus on the message rather than the design. The use of font type and style has a direct effect on the number of eyeballs that browse your content. Certain typefaces are associated and work well with particular professions, so choosing one that communicates your message  and matches your brand will help you connect with your readers. How to use typefaces correctly. I use Canva quite a lot. I think it's a great tool for building custom images with a good selection of Google fonts to choose from. I tend to use two typefaces in my custom images in order to keep my message consistent. Consider the following when selecting fonts for your blog and designs: Choose a look and feel that communicates your message. Stay consistent and use the same typefaces throughout your material. Use bold where necessary to increase the impact of one or more words in a sentence. Play around with color to contrast your message. Play with kerning. Kerning is the space between letters and can impact your message quite a bit. Center your text on an image or in the body of an article to  increase the impact. Check out this article and this one to understand the effect of typeface on your designs. 4.  Lay out your content so scanners can easily understand everything without reading it. Make your content as readable and scannable as possible. Bullet point key points or features and break your content up with images and quotes. Lay out your content to be easily scannable. #neuromarketingHow you can format for scanning. Lists: List posts are one of the most popular and shared post types. Use lists to break out important points that you want your readers to take away from your material. Don't just use boring default bullets, try make your bullets or numbers stand out more by using color or an image icon. Subheads:  Subheads expand on your heading and provide the reader a little more detail about your article or offer while further inviting the reader to move further into your content. Custom Images:  Use Canva to create custom images that you can place strategically within your posts, again, to highlight important points you want your readers to share and take away. The Sumome plugin allows your readers to share these images with a predefined tweet accompanied by your Twitter handle. Great for spreading the word! :  Use   a couple of times within the body of your posts to highlight or close out on an important point.  Ã‚  also allows your readers to quickly share your content with followers on Twitter. Break up long strings of text in your content with lists, subheads, and images. #blogging5. Suggest  action  with images. You have only 50 milliseconds to make an impression.  The  images you create, or get from other sources online and use on your site, will determine who you are and what you represent in the minds of your visitors quicker than a scalded cat off a hot stove. In Western society, your readers' eyes move top to bottom and left to right. And the reason for this is pretty obvious: It's the same way people read a book. If you use images of people, then the direction of their gaze can direct your readers' attention to where it's needed. Check out the highest converting landing page on LeadPages: How you can use images to direct your readers to action. In the image above, note the direction of the gaze of the pretty girl toward the opt-in box. It directs the visitor to take action and enter their info. You can use images to coax a particular response from your visitors. Make Your Readers Comfortable To Gain Their Trust Subliminal intention  passes below the normal limits of perception. So there are a few things you can do to help your readers feel comfortable with your brand  right from the get-go. 6. Show you’re confident, and your readers will be confident in your content and products. Research  shows that people readily accept the opinions of those they see as confident, even though past record may not be perfect. You can take advantage of this and give people what they want according to their preferences- you simply need to find out what floats their boat, and be confident in  your convictions. How to display confidence in your writing. Well there's only one real answer to this, and you certainly can't fake it. Research. Research until you get to the core of the information, and you will  have the ability to deliver the required information with certainty. There's a lot of rehashing of information online with many bloggers simply compiling information from others which results in vacuous content with no real substance whatsoever. If you want to display confidence in your writing, you must research deeply. Get off the fence, give your own opinion, and be definite about it. Find the research articles and link to them directly where you can. 7. Publish positive content to gain positive readers. Positive content performs better than negative  and is more likely to go viral.  Researchers  found that although content that is positive achieves greater virality, the content must arouse a high degree of positive emotion. Positive + emotional content is more likely to be shared. #neuromarketingThey also found that negatively centered content can also make the list if it arouses this high degree of emotion. How to use positive affirmation. Well, it's simple really. Focus on delivering your chosen message in a positive light. You may need to show your readers the potential negative effect of them doing the opposite, or taking some other choice, but you do want to finish on a positive note giving the benefits. Including a story of some personal experience can often deliver that x factor that makes the difference. Once you demonstrate that you understand them, offer them the solution to their problem. Your solution. 8. Help your readers easily understand what they don’t know. People avoid the unknown like the plague. If a product has little information or appears to be unfamiliar, then a buyer won't choose it. In other words, people are more likely to choose something they know the results of, preferring a known probability over an unknown probability. How to use the ambiguity effect. Offer Metaphors: When offering someone an option, try to deliver it with the addition of a metaphor. Metaphors help bring comfort, meaning, and familiarity to making choices. Make It Easy:  Keep the option you'd like your reader to select  simple and to the point, clear and concise. Use Stats: People trust statistics and rarely do their own research. Be the resource to use this to your advantage. 9. Make your content so easy to understand that it’s a no-brainer to check out your stuff. Familiarity brings cognitive fluency and reinforces the idea that repetition is the mother and father of all learning.  Fluency is the ease or difficulty in completing a mental task and can really influence your visitors' decision making. How you can use cognitive fluency. Make it easy for your readers to digest your information and make decisions. Publish consistent content that is easy to read and requires little effort to understand. Help your readers complete simple mental tasks to influence their decision making. Use subheads, images, and bullet points to break up the content. Write sentences no longer than 25 words, and paragraphs no more than 3 sentences long. Use white space to your advantage- use a less is more approach. Offer a clear call-to-action on every page and think about including it several times on the page. Write Your Blog Posts To Captivate And Maintain Readership Keeping and maintaining readership is super important, and you can use the psychology of marketing to keep folks interested. 10. Write awesome headlines that inspire action. Benefit + Time + Outcome is a headline formula that has been proven to be very effective. You obviously need to be selective about the number of words you use and how you put them together, but the formula works. The elements of the formula  don't always need to be included, but it seems to be very effective when they are all together. The elements break down like this: Benefit:  Outline the benefit to the reader in their terms and as simply as you can. Time:  Include a time frame when they can expect to reap the rewards of using the system. Outcome:  Show what the outcome will be if the reader uses your system. 11.  Draw on emotion to make a lasting impression. Emotion sells. I was at a business network meeting, and one of the fundraising members  showed us a YouTube video of a group of children who were the casualties of the Chernobyl nuclear disaster in the 1980s. Well, I can tell you there wasn't a dry eye in the house!  Needless to say he filled his contribution bucket that night. The point is: Emotion sells. When you  rock emotional energy in your writing, you're  well along the way to capturing the attention of your readers. But how do you achieve that? How you can use emotion in your articles. Include  your own emotional connection with the content you are producing, and choose words to  convey emotion. Try this list of power, emotional, common, and uncommon words to  add greater impact to your articles. Also use the headline analyzer  to measure the effectiveness of your headlines and subheads. No tears in the writer, no tears in the reader. - Robert Frost 12.  Build awareness with lots of touch points. Attention bias is where consumers are influenced overwhelmingly by their recurring or established thought patterns. An example of this is where you might have a love of hats. This love of hats leads to a tendency to notice hats above all other clothing. Marketers take advantage of this behavior pattern all the time.  They want to become established in your thought patterns.  And they start young, understanding that the earlier they get hold of you, the better is it for their brand recognition later. How you can use attention bias. Keep at it. Whatever methods you are using to get your brand out there, keep doing it. You must stay in the minds of your readers. Publishing and sharing something is better than nothing, and the more you get your stuff under the eyeballs of readers, the better. Post on social media every day. Blog consistently. Share your stuff again and again. Repost your articles on sites that are happy to accept them Guest post original articles. 13.  Use social influence to inspire engagement. People appear more attractive in a group than in isolation- that's the cheerleader effect. No one likes to be isolated. Group mentality has great momentum and influence in the decisions of your buyers. People naturally want to stay in the crowd where it's safe, so you can find ways to appeal to that bias. How you can use the cheerleader effect. Use a bunch of testimonials together, rather than only one or two. Use reviews as a means of showing other people's engagement with you or your product. 14. Confirm what your readers want to hear. Confirmation bias is the human tendency to search for and interpret information in a way that confirms our  preconceptions. Well, give 'em what they want and don't try to change their mind. If someone is already predisposed to your solution, then they will likely buy.

Supply and Demand Term Paper Example | Topics and Well Written Essays - 750 words

Supply and Demand - Term Paper Example Third, if demand remains unaffected and supply rises, there will be surplus causing a decreased equilibrium price. Fourth, if demand remains unaffected and there is a decrease in supply, there will be a shortage causing an increased equilibrium price. This paper will look at supply and demand. On the supply side, it will discuss Ronald Regan, and on the demand side, it will look at Franklin Delano Roosevelt (Caplin and Schotter 43). The paper will go on to highlight the difference between supply and demand while looking at the economic environment then and now, and other components such as interest rates, housing market, etc. Supply side economics is a branch of macroeconomics which asserts that economic growth may be most adequately developed by lessening barriers for individuals to produce services and goods, for example, lessening capital gains tax rates and income tax, and by permitting enhanced flexibility by lessening regulation. Consistent with supply side economics, customers will benefit from a significant supply of services and goods at decreased prices. Standard supply side economists’ policy recommendations are less regulation and lower marginal tax rates. The Laffer curve symbolizes a principle of supply side economics that government tax revenues from a specified tax are identical at100% tax rates as at the 0% tax rate correspondingly. The tax rate which attains the highest or optimum government revenues is placed in the middle of the two values. Reaganomics is an example of supply side economics. Reagan aspired to control the growth of special spending and promote entrepreneurship as well as the decrease of inflation and regulation (Caplin and Schotter 56). During the Reagan era, the economic growth was approximately 3.2%. During the Ford and Carter era, the economic growth averaged 2.8%. In subsequent years, the economic growth averaged 2.1%. In addition, during the Reagan era, the real median family income rose by $4,000 after experienci ng no rise before the Reagan era. Nonetheless, in the post-Reagan era the median family income experienced a loss of approximately $1,500. Moreover, the unemployment rate, housing sector, inflation, and interest rates declined rapidly under the Reagan administration than they did instantly after or prior to his leadership. The sole economic variable that was worse in the Reagan era than in both the post- and pre-Reagan periods was the savings rate, which rapidly decreased in the 1980s. Also, the productivity rate was elevated in the pre-Reagan era but much lesser after the Reagan presidency. Demand side economics refers to the economic model which proposes that economic inspiration comes adequately from enhancing the demand for services and goods. This notion is typically placed in direct contrast with supply side economics. Similar to a large number of economic theories, it is extremely easier to comprehend the standards of demand side economics in theory instead of practice. First and foremost, demand side economics is a way of eliminating an economy of recession and accelerating economic growth while thwarting inflation. It is meant as a restraint on both retraction and enlargement to keep an economy in a steady state. The concept is that to accelerate growth, an administration should decrease taxes on the working and middle class and enhance government spending. To deal with

Interstate Banking Essay Example | Topics and Well Written Essays - 500 words

Interstate Banking - Essay Example Economies of scale are realized since loan activity is increased with the merging of assets brought about by expanded business in different states. Another advantage to interstate banking is the convenience it offers to its clients. With interstate banking, more branches are within the reach of the clients (Berry, 2011). The flow of bank activities are easily facilitated which makes it easier for the clients to do business. A smooth flow in bank activities may result in increased revenues because of the ease in doing business. Interstate banking makes it possible for banks to offer a wider range of banking services to its clients because of the interstate acquisitions and branches (Berry, 2011). Some of these services include more ATMs, electronic banking options and varied loan products. Financial security and stability is one of the major off-shoots of interstate banking. Since banking consolidation is allowed provided that the capital requirements are met, this means that the resources of the banks increase, making it more stable and secure. The liquidity and solvency of the banks improve with interstate banking. Bank clients benefit the most from interstate banking. The increased competition brought about by interstate banking makes banks think of strategies to capture a bigger market; thus, improving their services and developing new products which are attractive to the clients. Aside from bank clients, banks also benefit from interstate banking. Operating costs are greatly reduced as the bank subsidiaries are converted to bank branches. Geographic diversification will help improve the risk-return opportunities of banks (United States General Accounting Office, 1995). The most likely loser in interstate banking is the Federal Reserve (Berger & Humphrey, 1988). Since there will be an improvement in the efficiency of the payment system, multiple bank payments will decrease because most checks will be

Rise of Consumer Culture Essay Example | Topics and Well Written Essays - 2500 words

Rise of Consumer Culture - Essay Example This linking culture Snow suggested in the second edition of his book in 1963, calling it a "third culture" where literary intellectuals lived in harmony with scientists, communicating ideas among each other and with the public. Brockman borrowed Snow's terminology of the third culture in his book (1995) of the same title as he daringly predicted that scientists and engineers at the cusp of what would soon become the dot.com boom will dominate this third culture. The boom came, but soon after followed the bust, and Brockman's third culture never materialised as he had hoped. What Snow and Brockman never realised was that a third culture had been moving quietly alongside these two cultures over the last half of the 20th century, one that combined the power of postmodernist intellectual thought and the energy of scientific innovation, helped along by the emergence of a capitalist society of excess wealth and prosperity. This third culture is the consumer culture, characterised by what we can describe as a body-centric attitude of consumption, where almost every conceivable commercial product is available to satisfy every craving or desire, fulfil any dream, and where reality can be reduced to one's identification with ideals created and circulated by the mass media. Essentially a perfect combination of Snow's two cultures - the romantic and the scientific - the consumer culture now defines who and what we are. The Marketable Self This is the scenario where Featherstone and other sociologists situate the body, the consuming subject, which is nothing more than the agent responsible for capturing and defining reality. Straddling the romantic-idealistic literary and the sensual-measurable scientific worlds, the consumer culture entices the human body to know and love it, to be a part of it, and to recognise that that is where its happiness and fulfilment lie. As the consuming subject (the body) attempts to capture - buying, eating, dressing up, or simply experiencing - reality in this consumer culture, it is the body that ends up becoming captive. It is in this context that we can analyse Featherstone's words (1991) that "the consumer culture constructs the marketable self." A main feature of this culture is a powerful popular media that helps in defining who and what we are. In his book (1999) Selling Dreams: How to Make Any Product Irresistible, Ferrari CEO Gian Luigi Longinotti-Buitoni (p. 193) describes the people of the consumer culture as bodies where product creators create a masterpiece the way a Picasso creates a painting on canvas, and where the media play the role of the artist's brush and oil. The body as a canvas Yes. In the consumer culture, "every instrument of the popular media - advertisements, television, and film to the press - provides a proliferation of stylised images of the body and emphasises the cosmetic benefits of body maintenance" (Featherstone, 1991). This strategy makes good business sense. After all, the physical perfection of the body or its idea of eternal youth has been one of our most cherished dreams. Beauty being a subjective judgment of a state of perfection, and the natural forces of aging, weight gain, and biological deterioration seemingly designed to halt our achieving that state, the possibilities for its definition are endless. The

The Pleasure Principle in Perraults Little Red Riding Hood and Brother

Sigmund Freud, commonly referred to as "the father of psychoanalysis", is best known for his studies of sexual desire, repression, and the unconscious mind. Freud came to see personality as having three aspects, all of which work together to produce our complex behaviours: the Id (â€Å"It†), the Ego (â€Å"I†) and the Superego (â€Å"Over-I†). His psychoanalytic theories are used today in many different fields, including literature analysis. â€Å"Little Red Riding Hood†, written by Perrault in the 17th century, as well as in â€Å"The Little Red Cap†, written by the Brothers Grimm in the 19th century, are both famous folktales turned fairy tales about a young girl’s encounter with a cross-dressing wolf. The tale makes the clearest contrast between the safe world of the village and the dangers of the forest. It also seems to be a strong morality tale, teaching children not to â€Å"wander off the path†. However, when applied to both Perrault's and the Grimm Brothers’ tale, we see that these tales are dominated by the Id, the function of the irrational and emotional part in the mind. The authors are trying to show us that being impulsive and basically giving in to your Id is not wise and might eventually lead you to your own doom. This is apparent in both tales, where Little Red Riding Hood gives into her desires and impulses by disobeying her mother and speaking to the wolf, whereas the wolf has more self-control and is able to restrain impulses. At the beginning of the story, the first thing Little Red Riding Hood’s mother tells her is â€Å"Here is a piece of cake and a bottle of wine. Take them to your grandmother. She is sick and weak, and they will do her well. Mind your manners and give her my greetings. Behave yourself on the way, and do not leave... ...delaying of gratification. Even though the wolf wants to eat the little girl, he realises he will enjoy it later when the time is right, when the risks are lower. After waiting for the right moment and delaying his desires and impulses, the wolf’s Id takes over and he not only eats the little girl, but the grandmother as well. In the end, both Little Red Riding Hood and the wolf are guilty of giving into their Id. The moral of the story warns the reader that there are wolves in the real world that are just like the wolf in the story. These â€Å"wolves† are just preying on young, impressionable young girls in order to fulfill their sexual desires. These little girls are not just victims though. They are also able to act on their desires and be bad little girls. Everyone is capable of giving into temptation as well as what is not necessarily the right thing to do.

Sales and Distribution Management

BRAND BUILDING STRETEGY OF AIRTEL A brand is a name or trademark connected with a product or producer. Brands have become increasingly important components of culture and the economy, now being described as â€Å"cultural accessories and personal philosophies†. Brand strategy is much more than visual identity. While a beautiful logo, catchy color scheme, and clever tagline are all elements of a brand strategy, they are merely supporting elements. Behind Nike's â€Å"Swoosh† and AIRTEL's â€Å"AIRTEL† are all the elements of a brand strategy, the activities the companies engaged in to give target buyers a reason to buy their product or service and not a competitor's. While the visual identity may elicit a response, it does not cause the response—the elements of brand strategy do. Elements of Brand Strategy To build a powerful brand, companies need to have all the elements of brand strategy in place. There are many elements of brand strategy. †¢ Brand strategy includes targeting †¢ Positioning is an element of brand strategy Product or service configuration and pricing †¢ Marketing communications (e. g. , advertising and direct marketing) †¢ Media allocation, an important part of brand strategy †¢ Customer service is included in brand strategy What’s in a Brand? Sometimes it’s easier to understand what something is by first understanding what it is not. A brand is not a name. It’s not a logo. It’s not a product, service or business. Others have described it as a promise, an expectation and, ultimately, an experience that a person—a customer, patient, guest, visitor, physician, or employee—has with your product or service. Mission, vision, values, strategic plan, and brand strategy: Where do they connect? Most organizations’ brands are inspired by their mission, vision and values statements. The organization’s strategic plan will drive the long-term vision for what the organization will do, and the brand strategy should help the organization define why and how they will accomplish those goals. The real differentiator comes when you discover what makes your brand unique, giving it a market advantage. Consider Nike. The brand is not the â€Å"swoosh. † That’s a logo. The brand is not â€Å"Just do it. † That’s a slogan. Their brand strategy—what makes them number one in sports apparel—is an attitude: Give the consumer the freedom to just do the sport. So, when the Nike strategic (business) plan called for a diversification strategy into athletic equipment, such as golf balls, the brand strategy guided Nike to understand why that strategy was appropriate and how it had the potential to strengthen the brand AIRTEL: It's All About the Brand |Bharti Airtel  [pic] | |Telecom giant Bharti Airtel is the flagship company of Bharti Enterprises. The Bharti Group has a diverse business portfolio and has | |created global brands in the telecommunication sector. Bharti has recently forayed into retail business as Bharti Retail Pvt. Ltd. | |under a MoU with Wal-Mart for the cash & carry business. It has successfully launched an international venture with EL Rothschild | |Group to export fresh agri products exclusively to markets in Europe and USA and has launched Bharti AXA Life Insurance Company Ltd | |under a joint venture with AXA, world leader in financial protection and wealth management. |Airtel comes to you from Bharti Airtel Limited, India’s largest integrated and the first private telecom services provider with a | |footprint in all the 23 telecom circles. Bharti Airtel since its inception has been at the forefront of technology and has steered | |the course of the telecom sector in the country with its world class products and services. The businesses at Bharti Airtel have been| |structured into three individual strategic business units (SBU’s) – Mobile Services, Airtel Telemedia Services & Enterprise Services. |The mobile business provides mobile & fixed wireless services using GSM technology across 23 telecom circles while the Airtel | |Telemedia Services business offers broadband & telephone services in 95 cities and has recently launched India's best Direct-to-Home | |(DTH) service, Airtel digital TV. The Enterprise services provide end-to-end telecom solutions to corporate customers and national & | |international long distance services to carriers. All these services are provided under the Airtel brand. | The Name – Airtel was born free, a force unleashed into the market with a relentless and unwavering determination to succeed. A spirit charged with energy, creativity and a team driven â€Å"to seize the day† with an ambition to become the most globally admired telecom service. Airtel, in just ten years of operations, rose to the pinnacle to achievement and continues to lead. As India's leading telecommunications company Airtel brand has played the role as a major catalyst in India's reforms, contributing to its economic resurgence. Today we touch peoples lives with our Mobile services, Telemedia services, to connecting India's leading 1000+ corporate. We also connect Indians living in USA, UK and Canada with our call home service. | |Our Vision & promise   | | | | | |By 2010 Airtel will be the most admired brand in India: | |Loved by more customers | |Targeted by top talent | |Benchmarked by more businesses | |â€Å"We at Airtel always think in fresh and innovative ways about the needs of our customers and how we want them to feel. We deliver what | |we promise and go out of our way to delight the customer with a little bit more† | The Logo – The Airtel logo is a specially drawn woodmark. It incorporates two solid, red rectangular forms whose counter-form creates an open doorway. The title case lettering with its capital ‘A’ reinforces our leadership position. Thered dot cues in our focus on innovation. Our logo is a reflection of our identity – a confident symbol of a brandthat is always ahead of the rest , always ‘In-touch’ and on customer’s side. . The airtel logo is a strong, contemporary and confident symbol for a brand that is always ahed of the rest. The image style –it incorporates two solid ,red rectangular forms whose counter form creats an open doorway. Te airtel typo graphical style – the title case lettering with its capital â€Å"A† was deliberatiely choose to reinforce the brands leadership position. The red dot on the letter form â€Å"I† cues airtel’s focus on innovation. the words express yourself are very much part of the brand identity. The airtels color palette – the lettering is grey so that the pure black of airtel is visually on harmed The Slogan – â€Å"Nigahhein nigahon ko milakar to dekho, Naye logo se rista bana kar to dekho†¦Ã¢â‚¬  With this the focus have shifted to vibrating the innermost core of a viewer’s heart. The ad is made up of five snippets, each one displaying the importance of reaching out the others. In this Ad, there is the range of situations/relationships covered, from two little girls in the first one to an aged couple in the next one to the young lovers and then to student-teacher pair. Best part about the AD is that it never shows anyone using a cell phone!! This is definitely one of the best Ads of recent times. It certainly makes you believe in the line- â€Å"Aasman simat jaayega tumhara aaghosh mein, chahat ki baahen phalli kart ho dekho†. AIRTELS's Branding Strategy Brand Architecture: Bharti is working on a complex three-layered branding architecture — to: †¢Create specific brands for each service, Build sub-brands within each of these services and †¢Use Bharti as the mother brand providing the group its corporate identity as well as defining its goal to become a national builder of telecoms infrastructure. †¢ This is also called umbrella bra nding by Airtel Also the brand airyel follows co- branding in which it is being tied up with nokia, google and also i-phone 3g to cater the need of its increasing customer’s efficientely. †¢ nokia, ———[pic] †¢ google ——–[pic] †¢ i-phone——-[pic] †¢ Integrated Telecom Company 1. Wireless Services a. 2G/3G b. Rural Market 2. Telemedia Services a. Fixed Line b. Broadband c. DTH 3. Enterprise Services †¢ Carrier †¢ Corporate 4. Passive Infrastructure †¢ Bharti Infratel †¢ Indus Tower AIRTEL (Cellular Operations) BHARTI TOUCHTEL (Basic Service Operations) INDIA ONE (National Long Distance) AirTel – The flagship brand for cellular operations all across the country. Touchtel – The brand earmarked for basic service operations. India One – The brand for national long distance (NLD) telephony Though the costs of creating new brands are heavy but the group wants to create â€Å"distinct independent brands toAddress different customers and profiles†. SEGMENTATION- On the bais of gepography –divided Indian market in telecom circles –subdivided states into category –A,B and C TARGETING- †¢ Earlier elite class above age group of 25 years †¢ Corporate people ad bsiness man Again targeted youth by introducing â€Å"YOUTOPIA† plan †¢ Targeted women and senior citizens by introducing postpaid plans POSITIONING- â€Å"we position airtel as a aspirational and life style brand , in way that trivalised the price in the mind of the consumer . it was pitched not merely as a mobile service , but as something that gave him a badge value†. By Henmant sachdev. CMO â€Å"power to keep in touch ‘ year 1995-98 Significance-The tag line â€Å"power to keep in touch† used in the brand promise was designed to make the user feel â€Å"in control†¦ powerful† positioned premium category aimed at elite ckass of society perception of aspirational and ife style brand. REASON FOR CHANGE- now cellular service operators could drop their prces ad target new customer segments . as the category developed with pricess going down sharply , airtel bean talking to wider spectrum of potential users. this gives he birth to the new tag line Bharti is working on a complex three-layered branding architecture — to: †¢ Create specific brands for each service, †¢ Build sub-brands within each of these services and Use Bharti as the mother brand providing the group its corporate identity as well as defining its goal to become a national builder of telecoms infrastructure REPOSITIONING-(TOUCH TOMORROW) YEAR1999-2001 SIGNIFICANCE Airtel started talking to new segments by positively positioning and establishing itself as a brand that improved the quality of life. -New look and feel of the brand tagline indicated the core values of the brand i. e. leadership, performance and dynamism. REASON FOR CHANGE -Airtel started to look from a regional level to pla n India position -rediffusion DY, which is the ad agency that took charge of revamping Airtel’s brand image thought. To become an Indian leader, Airtel needs to change in it’s tagline. FURTHER REPOSITIONING-LIVE EVERY MOMENT YEAR2002-2003 SIGNIFICANCE -This was the first time A R Rehman had agreed to work for any brand, anywhere in the world. The music from the commercial became the most downloaded ringtone it the history of telecommunications. Tagline denots that each and every person in India live every moment(emotions, feelings etc. ) of the life with Airtel. REASONS FOR CHANGE -Rediffusion DY, which is the ad agency that took charge of revamping Airtel’s brand image again changed the tagline to give better tagline to Airtel which catches some emotional appeal. FURTHER REPOSITIONING-EXPRESS YOURSELF Year2003-2008 SIGNIFICANCE -‘Express yourself’ was successfully launched taking the ownership of the entire space of communication and strengthening the emotional bond Airtel enjoys with it’s customers. -The masterminds behind the ‘express yourself’ campaign are the joint vice-presidents:Mr. Prasant Godbole and Zarwan Patel. Airtel is a market leader in the cellular network and they wanted to very fresh and contemporary idea to build a brand image which their customers could identify. BRAND AMBASSADORS OF AIRTEL SHAHRUKH KHAN——–[pic] SACHIN TENDULKAR—–[pic] A R REHMAN—————[pic] SAIF AND KAREENA——-[pic] VIDYA BALAN AND MADHAVAN– [pic][pic] To understand the brand strategy, let’s first look at the brand building exercise associated with AirTel — a brand that had to be repositioned recently to address new needs in the market. When the brand was launched seven years ago, cellular telephony wasn’t a mass market by any means. For the average consumer, owning a cellular phone was expensive as tariff rates (at Rs 8 a minute) as well as instrument prices were steep — sometimes as much as buying a second-hand car. Bharti could have addressed the customer by rationally explaining to him the economic advantage of using a mobile phone. But Sachdev says that such a strategy would not have worked for the simple reason that the value from using the phone at the time was not commensurate with the cost. â€Å"Instead of the value-proposition model, we decided to address the sensory benefit it gave to the customer as the main selling tack. The idea was to become a badge value brand,† he explains. So the AirTel â€Å"leadership series† campaign was launched showing successful men with their laptops and in their deluxe cars using the mobile phone. In simple terms, it meant Airtel was positione aspirational brand that was meant for leaders, for customers who stood out in a crowd. Did it work? Repeated surveys following the launch showed that there were three core benefits that were clearly associated with the brand — leadership, dynamism and performance. These were valuable qualities, but they only took AirTel far enough to establish its presence in the market. As tariffs started dropping, it became necessary for AirTel to appeal to a wider audience. And the various brand-tracking exercises showed that despite all these good things, there was no emotional dimension to the brand — it was perceived as cold, distant and efficient. Sachdev and his team realized that in a business in which customer relationships were the core this could be a major weakness. The reason? With tariffs identical to competitor Reliance Infocomm. and roughly the same level of service and schemes, it had now become important for Bharti to â€Å"humanize† AirTel and use that relationship as a major differentiation. The brand had become something like Lufthansa — cold and efficient. What they needed was to become Singapore Airlines, efficient but also human. A change in tack was important because this was a time when the cellular market was changing. The leadership series was okay when you were wooing the creme de la creme of society. Once you reached them you had to expand the market so there was need to address to new customers. By that time, Bharti was already the leading cellular subscriber in Delhi with a base of 3. 77 lakh (it now has 1. 2 million customers). And with tariffs becoming more affordable — as cell companies started cutting prices — it was time to expand the market. How could Bharti leverage this leadership position down the value chain? Surveys showed that the concept of leadership in the customer’s minds was also changing. Leadership did not mean directing subordinates to execute orders but to work along with a team to achieve common objectives — it was, again, a relationship game that needed to be reflected in the AirTel brand. Also, a survey showed that 50 per cent of the new customers choose a mobile phone brand mostly through word-of-mouth endorsements from friends, family or colleagues. Thus, existing customers were an important tool for market expansion and Bharti now focused on building closer relationships with them. That is precisely what the brand tried to achieve through its new positioning under the AirTel â€Å"Touch Tomorrow† brand campaign. This set of campaigns portrayed mobile users surrounded by caring family members. Says Sachdev: â€Å"The new campaign and positioning was designed to highlight the relationship angle and make the brand softer and more sensitive. † As it looks to expand its cellular services nationwide —to eight new circles apart from the seven in which it already operates — Bharti is now realizing that there are new compulsions to rework the AirTel brand, and a new exercise is being launched to this effect. Right now, the company is unwilling to discuss the new positioning in detail. But broadly, the focus is on positioning AirTel as a power brand with numerous regional sub-brands reflecting customer needs in various parts of the country. If AirTel is becoming more humane and more sensitive as a brand, Bharti has also understood that one common brand for all cellular operations might not always work in urban markets that are now getting increasingly saturated. To bring in new customers, the company decided that it needed to segment the market. One such experiment, launched last year, is Youtopia, a brand aimed at the youth in the 14 to 19 age bracket and for those who are â€Å"young at heart†. With its earlier positioning, AirTel was perceived as a brand for the well-heeled older customer; there was nothing for younger people. With Youtopia, AirTel hoped to reverse that. In order to deliver the concept, AirTel offered rock bottom tariff rates (25 paise for 30 seconds) at night to Youtopia customers — a time when they make the maximum number of calls. It also set up merchandising exercises around the scheme — like a special portal for young people to buy things or bid for goods. The company is now looking at offering other services at affordable prices to this segment which include music downloads on the mobile and bundling SMS rates with normal calls to make it cheaper for young people to use. The other experiment that Bharti has worked on is to go in for product segmentation through the Tango brand name. The brand was created to offer mobile users Internet-interface services or what is known as WAP (Wireless Application Protocol). The idea was to bring Internet and mobile in perfect harmony. The name was chosen from the popular movie title It Takes Two To Tango: basically, you need the two services to tango to offer customers a new choice†, says Sachdev. This, however, had less to do with the branding exercise as with inefficiency of service (accusingly slow download speeds) and the limited utility of WAP services. Subsequently, the ads were withdrawn, but the company re-iterated that the branding exercise could be revived because Tango will be the brand to offer GPRS services — or permanent Internet connectivity on the mobile phone — which AirTel is expected to launch soon. The Magic: Perhaps the more ambitious experiment has been with Magic — the pre-paid card. The idea was to make the brand affordable, accessible and, most importantly, feasible as a means of expanding the market even faster. PHASE I – Magic was aimed at bringing in infrequent users of a mobile phone into the market and assure him that he would have to pay only if he made a call. Such a customer used the phone sparingly — mostly for emergencies — and was not willing to pick up a normal mobile connection with its relatively high rentals (pre-paid cards do not include rental charges). To achieve its objectives Bharti did three things. .One, the product was made available at prices ranging from Rs 300 to Rs 3,000 with no strings attached and was simple to operate. Two, the product was made accessible and distributed through small stores, telephone booths and even kirana shops so that the offering was well within arms reach †¢Third, to make the product more â€Å"approachable† to the customer, the company came with vernacular ad campaigns like à ¢â‚¬Å"Magic Daalo Se Hello† which appealed to local sensibilities. This apart, the company roped in Karisma Kapoor and Shah Rukh Khan for a major ad campaign all across Delhi, a ruse that saw the number of subscribers go up from 5. 47 lakh to 12 lakh today, overtaking Essar’s branded pre-paid card Speed, which was launched much ahead of Magic. The company is now re-working its Magic strategy even further. Earlier, the branding strategy was aimed at roping in only interested customers — that is, customers who were already inclined to opt for mobile services. But now, with basic service providers having been allowed limited mobility at far cheaper rates, mobile service providers could find themselves under threat again. That is why the new exercise is aimed at co-opting non-adopters. While the exact strategy is under wraps, insiders say the new branding strategy would be aimed at offering them value which they had not perceived would be available from using a pre-paid card. PHASE II – Bharti used AirTel Magic to build a strong value proposition and accelerate market expansion through India’s first national pre-paid card TV brand campaign ? First time ever in India – any pre-paid card brand goes on TV A combination of the film genre exposed through the TV medium designed to connect with the masses of India ? Youth based – romance driven strategy platform makes the value proposition of AirTel Magic – ‘Mumkin Hai’ come alive ? All elements – user imagery, context, tone & language created to connect the category to the lives of the SEC B & SEC C segment – the middle class non-mobile user. ? AirTel Magic positions itself on the platform of being excellent for emergency situations – increasing productivity as a part of everyday life. ? Sharukh Khan makes ‘everything in life possible’ while romancing pretty Kareena Kapoor with AirTel Magic, India’s leading pre-paid mobile card. AirTel today unveiled its strategy for market expansion with the launch of its new AirTel Magic pre-paid card brand campaign – ‘Magic hai to Mumkin hai’. The strategy is targeted at the non-user segment defined as young adults, 15-30 years of age; in the Sec B & C segment is aimed at accelerating market expansion. The value proposition is centered around a person’s desire to make all his / her dreams, ambitions & aspirations instantly possible. The new campaign for AirTel Magic is all about empowering millions of Indians to be on top of their lives. The brand is positioned to be relevant to the mass-market who want to make all their dreams, hopes & desires come alive†¦ instantly. (At just Rs. 00/- per month AirTel Magic is so easy to buy. ) Improving productivity, letting you befriend the world and opening up new horizons. It gives you the freedom to control your life in a way never possible before. Indeed, anything that you think is possible is possib le with AirTel Magic. The new brand slogan ‘Magic hai to Mumkin hai’ has been specially created to capture this effectively. This strategy is designed to help us talk to this segment directly in the tone, manner & language of the masses. The â€Å"Mumkin hai value proposition will help us expand the market and gain a higher percentage of market shares in the process. The brand ambassadors Shahrukh Khan and Kareena Kapoor embody this ‘can do’ or â€Å"Mumkin Hai† spirit (infact that is the reason they were selected as brand ambassadors). Sharukh rose from a TV actor to become India’s top film star and national heartthrob. Kareena’s success is due to her ‘attitude’, talent, hard work and the sheer ability to make a mark in such a short time. Both these stars have said ‘Mumkin hai’ and made it happen for themselves. The genre of this new strategy & campaign is Hindi cinema led. This genre connects millions across India. The spirit of romance, dancing†¦ the Indian cinema, well known to most as Bollywood, holds millions of Indians together as one. The new TV campaign of AirTel Magic crafted in the Hindi film idiom, magnifies the empowering optimism of â€Å"Mumkin Hai†, in the endearing situation of a boy-girl romance. Where Sharukh Khan, sets his eyes on Kareena Kapoor and wins her love with the help of AirTel Magic. (Poignantly conveying that special feeling we all get when a dream is made possible and a victory of the heart is won). The strategy & new brand campaign is targeted at the large untapped base of intending mobile customers from Sec A, B & C. The estimated addressable market of such customers in the next two years is around 25 million in AirTel’s 16 states. The new strategy aims at correcting the perception that the mobile category is useful mainly for ‘business’ or ‘work’ related scenarios. The new strategy, brand positioning & brand slogan is an outcome of an extensive nationwide research and is an integral part of AirTel Magic’s new multi-media campaign. The campaign has been created by Percept Advertising. PHASE-III – Bharti used AirTel Magic to build a strong value proposition and accelerate market expansion through India’s first national pre-paid card TV brand campaign †¢ First time ever in India – any pre-paid card brand gives such freedom to recharge any value †¢ A combination of the film genre exposed through the TV medium designed to connect with the masses of India †¢ Youth based – romance driven strategy platform makes the value proposition of AirTel Magic – ‘Aisi azaadi aur kahan? † come alive Sharukh Khan makes ‘everything in life possible’ AirTel today unveiled its strategy for market expansion with the launch of it’s new AirTel Magic pre-paid card brand campaign †“ ‘Magic hai to Mumkin hai’. . The value proposition is centered around a person’s desire to make all his / her dreams, ambitions & aspirations instantly possible. The new campaign for AirTel Magic is all about empowering millions of Indians to be on top of their lives. The brand is positioned to be relevant to the mass-market who want to make all their dreams, hopes & desires come alive†¦ instantly . At a amount of your choice you can recharge your account with available validity time . Improving productivity, letting you befriend the world and opening up new horizons. It gives you the freedom to control your life in a way never possible before. Indeed, anything that you think is possible is possible with AirTel Magic. The new brand slogan ‘Aisi azadi aur kahanhas been specially created to capture this effectively. Other Brand Building Initiatives to create loyalty:- The main idea is to stay ahead of competition for at least six months. Working on the above game plan Bharti is constantly coming up with newer product offerings for the customers. The focus, of course, is to offer better quality of service. To make the service simpler for customers using roaming facilities, Airtel has devised common numbers for subscribers across the country for services like customer care, food services and cinema amongst others. †¢ It will also launch a unified billing system across circles so, customers moving from one place to another do not have to close and then again open new accounts at another place. †¢ To assist customer care personnel to deal with subscriber queries, a storehouse of 40,000 frequently asked questions and their answers have been stored on the computers. †¢ Bharti expects that most of its new customers (one estimate is that it would be 60 to 70 per cent of the total new subscriber base) would come from the pre-paid card segment. So, they must be given value-added products and services which competitors don’t provide. †¢ Bharti, for the first time for a cellular operator, has decided to offer roaming services even to its pre-paid customers, but the facility would be limited to the region in which they buy the card. To ensure that customers don’t migrate to other competing services (which is known as churn and ranges from 10 to 15 per cent of the customer base every month), the company is also working on a loyalty program. This will offer subscribers tangible cash benefits depending upon their usage of the phone. The loyalty program will not be only for a ‘badge value’, it will provide real benefits to customers. The idea is to create an Airtel community. †¢ Another key area which Bharti is concentrating its attention upon is a new roaming service launched in Delhi under which calls of a roaming subscriber who is visiting the city will be routed directly to his mobile inste ad of traveling via his home network. †¢ The company also offers multi-media messaging systems under which customers having a specialized phone with a in- built camera can take pictures and e-mail it to friends or store it in the phone. The cost per picture is between Rs 5 to Rs 7. Bharti is also aware that it has to make owning a ready-to-use cellular service much easier than it is today. A key area is to increase the number of activation centers. Earlier Bharti had 250 Airtel Connect stores which were exclusive outlets (for its services) and about 250 Airtel Points which were kiosks in larger shops. Now activation can be done by all of them, and not only by Connect outlets, all within 15 to 20 minutes. In comparison, the competition takes two to four hours. †¢ Pre- paid cards are really catching up with the mobile phone users and it is actually helping the market to increase. First, they are easier to obtain and convenient to use. Unlike post- paid, one need not pay security deposits for picking up a pre- paid card. It is often available even with paanwalas. As befits a fast-moving consumer service, the game is now moving beyond price to expanding distribution reach and servicing a well-spread-out clientele with technology and strategic alliances. Bharti is focusing on two factors to make pre-paid cards more attractive. Keeping the entry cost low for consumers and making recharging more convenience. †¢ Bharti is in the process of launching a new system in alliance with Mumbai-based company Venture Infotech which will enable a pre-paid card user to renew his subscription by just swiping a card. The system will not only save users the hassle of going out and buying a card every time it expires but also enable mobile companies to reduce the cost of printing and distributing cards. †¢ Bharti Televentures has tied up with ‘Waiter on wheels,' a company delivering food at home, to reach its Magic pre-paid cards to subscribers' doorsteps. The company is also joining hands with local grocery shops which will enable users to recharge their cards by just making a phone call to the shop. †¢ Apart from improving the convenience of recharging, mobile operators are beefing up their distribution channels. The company is constantly innovating to enhance the value proposition for its pre-paid service. They are leveraging technology to expand their distribution network and deliver round-the-clock recharge options to its MOTS (Mobile On the Spot) subscribers. Bharti Cellular has also launched a special service, CareTouch, for high-value, corporate customers, providing them with instant, single-point access for any assistance they require. Customers can dial 777 and enjoy a slew of services, which includes easier payment of bills, service on priority basis, and value-added services without any additional paper work. Bharti Cellular is offering a range of services without going through an interactive voice recorder ensuring that they save time. Dedicated ‘CareTouch’ executives are expected to assist customers with any service on priority basis. Besides the regular proactive reminder calls for bill payment, customers can also call CareTouch for bill payments at free of cost. †¢AirTel presented MTV Inbox; the first ‘on-air’ SMS based interactive music dedication show exclusively for AirTel and AirTel Magic customers. Highly interactive VJ based show with real-time feedback mechanism. Both brands joined hands to target the high growth youth segment. BRAND RECALL- for brand recall airtel used so many promotional strategies as celebraty endorsement ? also goes for promotional activites like hoardings, billboards,sponser many events ? along with this amny corporate social activity being carried out by airtel ? signature tune as given by A. R Rehman being the most successf ul tool of Airtel in creating brand recall; Bharti’s View on its Branding strategy:- First, brand building efforts in today’s context have to be seen in a more holistic manner. Delivering value on a sustained basis is perhaps the most potent key to build a brand that lasts. Unflinching orientation to customer needs is the second key success factor. Customers (be it for industrial products or consumer goods and services) across the world are more informed and, at the same time, becoming more individualistic in their needs and far more demanding with the passage of time. Pro-active tracking of shifts in consumer behavior, anticipating redefined or emerging customer needs, and then reacting in â€Å"real- time† are essential to attract and retain customer loyalty — a key element of creating brand equity in the present situation. Customizing the product (and communication of its benefit) to meet the specific needs of various consumer/customer sub-segments is the third element in creating brand appreciation. As far as allocation of time and financial resources are concerned, too many companies mistakenly allocate a disproportionate amount on mere advertising and promotion. This is not to say that advertising and promotion are less relevant. On the contrary, with more choices and higher media clutter, businesses need to budget for an increasingly higher spend on their brand promotion but this has to be undertaken in tandem with enterprise-wide â€Å"reengineering† of the business philosophy and core design, production, and delivery operations for the product itself. The positive spin to this argument is that by first addressing the fundamentals, the enterprise itself becomes more competitive. This can be the beginning of a virtuous cycle wherein brand equity continues to increase as the enterprise sustains delivery of an appropriate product or service at an ever increasing value. It is, however, crucial to note that in the years to come, not only will the cost of building a regional or a national (or an international) brand will continue to rise but also the time taken to do so will be longer and will need sustained and focused efforts. Brand value:- â€Å"The brand Airtel is our most valuable asset after our people. We have built it with a lot of passion,† says Bharti Airtel CEO and Joint Managing Director Manoj Kohli. Airtel is all about trust, innovation and ownership bundled with an emotional connection. I can think of very few brands in the whole world which straddle so many categories and talk to so many different economic groups. † Tata, Reliance Anil Dhirubhai Ambani Group and Airtel have been identified as the top three most valuable brands in India by 4PsBusiness  and Marketing magazine in its annual ranking released here Friday. And according to icmr survey Airtel is regarded as the second trusted and valued service provided brand after LIC. Brand personality: AIRTEL- |Airtel: Leadership, power†¦ feelings? | |Airtel has a branding strategy that focuses on the emotions and lifestyle of consumers. The Airtel’s brand personality is about lifestyle; | |innovation; passion; hopes, dreams and aspirations; and power-to-the-people through technology. The Airtel brand personality is it is also| |customer centric and a elite class product and most reliable on the basis of is good network service and customer centric approach and | |shows its leadership — be it in network, innovations, offerings or services | |   | |â€Å"In a service industry like telecom, people live a brand 24X7. It’s all about experience; and for Airtel ‘brand=customer experience’,† says| |Rajan Mittal, joint managing director, Bharti Tele-Ventures Ltd. |   | |That’s now, but when mobile telephony began in India a decade ago, the brand was all about aspiration. That’s understandable: a handset | |cost about Rs 45,000 — the price of a second-hand Fiat — and call charges hovered around Rs 16 a minute. | |   | |Naturally, the personality of the brand airtel is ike | |: elite class and innovative product/service provider | |Used by professionals | |successful entrepreneurs. |Leader | | | | | |â€Å"We positioned Airtel as an aspirational and lifestyle brand, in a way that trivialised the price in the mind of the consumer. It was | |pitched not merely as a mobile service, but as something that gave him a badge value,† recalls Hemant Sachdev, chief marketing officer | |(mobility) and director, Bharti Tele-Ventures. | |   | |   | |The way to the future, though, seems to be through product innovations such as easy charge (recharging prepaid connection through SMS), | |hello tunes, the Blackberry option, stock tickers and M-cheques (mobile credit cards). |   | | | BRAND ASSOSIATION- The Airtel brand positioned it as a customer centric and a elite class product and most reliable on the basis of is good network service and customer centric approach and shows its leadership — be it in network, innovati ons, offerings or services Airtel associates it self with the customers both on functional and emotional values.. these can be jotted down as follows †¢ elite class and innovative product/service provider †¢ it shows the personality of a leader †¢ reliable network and customized service †¢ innovative product †¢ leading the market †¢ trusted and beneficial BRAND loyalty- |Bharti airtel Offers so manY programs to create brand loyalty which is the basic success of airtel .. some schemes such as | |Bharati Airtel offers two points on every Rs 100 on the member’s monthly billing or recharge. | |   | |The company is also considering bringing credit cards, loans and liabilities services under this program. | |   | | | †¢ PRE-PAID users of Airtel can look forward to some free talk time each time they recharge their card. The company is going to launch a new customer loyalty programme across the country for the pre-paid customers called Recharge Reward. †¢ This loyalty programme, which is supposed to be the first of its kind for pre-paid users, would be based on the number as well as the value of recharges the customers opt for. †¢ Speaking to  Business Line, Mr Ramesh K. Narain, Chief Officer – Sales & Marketing, Bharti Mobinet Ltd, said the company for the first time is specially focusing on the pre-paid segment. â€Å"We are looking at pre-paid as a recruitment category and through this loyalty programme we hope to not only increase our customer-base but also in the long run convert them into post-paid users. † Conclusion